SOFA (Sculptural Objects & Functional Art) is the world’s foremost fair of contemporary decorative arts & design held three times a year in New York, Chicago and Santa Fe. Responsible for all of the visual design, show materials, lecture/gallery signage and way-finding systems at the events, for over 14 years we ensured and maintained the consistent look and feel for multiple audiences: visitors, sponsors and gallery retailers. Helping increase show attendance over 200% in the first two years and positioning the show for future sale by the founders.

Services performed:
Identity and image review, identity development and extension, brand development, marketing sales and business collateral, electronic communication, website review and art direction, product branding and support, advertising, catalog design and production, umbrella corporate identity, exposition signage and way finding, special exhibit design