OAG provides flight information data in a wide variety of formats for an even-wider variety of clients. The need for customized messaging in the marketing materials prompted us to develop a high-end system of materials, both printed and online, that explain the benefits of subscribing to the OAG data pool. The clear imagery and refreshed aesthetic translated to increased awareness and higher sales. In addition to telling the OAG story, these materials were also a significant departure from previous marketing collateral, and as such, sent the message to prospects that OAG was now forward looking, easier to understand, and as relevant as the data they sell.
Image refresh, sales collateral, marketing collateral, direct mail, advertising, e-mail announcements, image library creation