By The Hand is an after-school program with an emphasis on academics and a commitment to nurturing the whole child—mind, body and soul. By The Hand was founded in Cabrini-Green and is located strategically throughout some of Chicago’s most impoverished inner-city communities, where overcrowded and underfunded schools are abound.
Since 2001, we have operated as By the Hand’s in-house design team. With the help of the branding efforts developed, By The Hand has grown from serving 16 kids at one single location to serving nearly 2000 children at five locations with annual donations totaling over eight million dollars.
Identity and brand expression; marketing, development, and business collateral; electronic communication; website review and art direction; program branding and support; advertising; book design and production; space brand design; signage and way finding; special exhibit design; financial and development reporting; event branding and support